Thrill your audience.
For over eight years I’ve created strategic ideas that thrill, charm, provoke and engage audiences. I’ve created idea-driven ad campaigns for TV, print, outdoor and online for clients that include Amtrak California, Winnebago RVs, Sonic Drive-Ins, Build-A-Bear Workshop, Power Ball and more. I’m skilled in developing strategy, writing briefs, copy writing, Photoshop, Illustrator and InDesign, and all online initiatives, including social media.
I’ve won national awards, including a Clio, the Art Directors Club of New York, Addys, the Cannes Lions Shortlist, and have appeared in the AdCritic Top 20 TV Spots, Ad Week’s Best Spots and Communication Arts and CMYK magazines.
Do I write strategy? Headlines? Copy? The iconic thought? You bet. My creative partners will agree—I think fresh, I think different. I love the search for the uncommon idea. And today our creative paintbrush is so much greater—viral video, guerilla marketing and social media now provide limitless opportunities to invite interaction between our audience and their brand.
Recently I’ve been developing communication strategy, branding, designing identity and web sites for nonprofits and small business as an independent contractor and consultant.
Thanks so much for looking at my work. I’d love to get the chance to thrill your audience as well.
Jay F. Miller | Lead Creative | Strategist
Lead Creative, Jay F. Miller Creative, CA, 2009 – present
Developed brand strategy, art direction, graphic design copywriting and presentation deck for Parch’d, a startup social media app. Developed the creative concept and wrote the script for the We Are PowerSchool video. Developed brand and communication strategy, art direction, book cover design, copywriting, web design and Amazon page for On the Quad. How to Arrive, Survive and Thrive at College. Developed brand and communication strategy, art direction, graphic design, web design, photography, copywriting and Amazon page for 2020 Eyes Opticians. Developed brand strategy, art direction and graphic design for Gabrielle Paints. Developed brand strategy, copywriting and consulting art direction for Age of Champions, a documentary film. Developed brand strategy, art direction and web design for Coronado Arms. Developed brand strategy, graphic design and copywriting for The Center for Multicultural Cooperation, social entrepreneurs who train at-risk youth in video production and social media. Consulted on the development of Nicolas’ Garden, an iPhone app about cooking for kids by kids, at the Hacker Lab in Sacramento, California.
Art Director, Glass McClure Advertising, CA, 2007 – 2009
Developed communication strategy and concepts, art directed campaigns for print, outdoor media, web, and tv for national and regional clients: Amtrak California, SaveMart Supermarkets, FoodMaxx Supermarkets, California Slow for the Cone Zone, Arden Fair Mall, California Highway Patrol, California State Fair, DuraFlame, Cartridge World, and American Idol.
Art Director, Barkley Advertising, MO, 2006 – 2007
Developed communication strategy and concepts, art directed campaigns for print, outdoor media, web, and tv for national and regional clients: Build-A-Bear Workshop, Sonic Drive-Ins, CellularOne, Citgo, Kansas State Lottery, UMB Bank, American Century Investments.
Art Director, Colle + McVoy Advertising, MN, 2003 – 2006
Developed communication strategy and concepts, art directed campaigns for print, outdoor media, web, and tv for both national and regional clients: Winnebago Recreational Vehicles, Red Wing Shoes, Minnesota Lottery, and Purina Veterinary Diets.
Brainco, The Minneapolis School of Advertising, Art Direction
Awarded merit scholarship
Co-created Addict, an all-student peer tutor group
Instructor, Creative Strategy and Design History
Philadelphia University of the Arts
Awarded Teaching Assistantship
CommArts.com/Exhibit, Nov 2008
Communication Arts Photo Annual 2007
The Show, Minneapolis, 2006, 1 bronze, 4 merits
Cannes Lions Shortlist, June 2006
AdCritic Top 20 TV Spots, August 2005
Adweek Best Spots, August 2005
The Show, Minneapolis, 2005, 1 merit
The Show, Minneapolis, 2004, 1 silver, 2 merits
The Show, Minneapolis, 2002, gold campaign, 2 gold singles, 3 bronze singles
Clio, 2002, bronze campaign
Art Directors Club of New York, ADCNY, 2001, silver campaign
The Show, Minneapolis, 2000, gold campaign, 2 gold singles, 1 bronze single
CMYK Magazine no. 15, Fall 2001
CMYK Magazine no. 13, Fall 2000
© jay f. miller creative 2011-2019