Monthly Archives: February 2014

Ideas That Inspire: Paul Rand on Singular Solutions.

Paul Rand’s essay on “The Politics of Design”. In this excerpt, Rand explains why presenting many solutions to a problem leads to waste and confusion. Graphic designer Paul Rand created classic logos and striking book covers during his career. Steve Jobs talked about working with Paul Rand in 1993. … Continue reading

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, critical thinking, design, digital design, ideas that inspire, trends, web design | Leave a comment