Category Archives: trends

Ideas That Inspire: Paul Rand on Singular Solutions.

Paul Rand’s essay on “The Politics of Design”. In this excerpt, Rand explains why presenting many solutions to a problem leads to waste and confusion. Graphic designer Paul Rand created classic logos and striking book covers during his career. Steve Jobs talked about working with Paul Rand in 1993. … Continue reading

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, critical thinking, design, digital design, ideas that inspire, trends, web design | Leave a comment

Ideas that inspire. Millennials Remake America

Judy Woodruff of PBS News Hour recently interviewed the authors of the new book, “Millennial Momentum: How a New Generation Is Remaking America”. They report Millennials—95 million born between 1982 and 2003—are the largest generation in American history. They’re the … Continue reading

Posted in book review, creative thinking, critical thinking, ideas that inspire, trends | 2 Comments