Monthly Archives: June 2011

Building Brands and Brand Nations: Falling in love. Part 1.

You’ll never argue yourself into someone’s heart. Intellectual arguments alone have rarely proven to be compelling communication strategy. Relying on them can be a complacent and (dare I say) lazy and ineffective tactic. Now more than ever, you must create … Continue reading

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Building Brands and Brand Nations: Becoming Believable. Part 2

The first part of this series is about the importance of your customer’s beliefs. This second part of the series discusses the role of belief in building brand nations. Building brands is about creating belief and meaning. Building brands is … Continue reading

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, Small Business. Big Business. Your Business. | 1 Comment