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Monthly Archives: June 2011
Building Brands and Brand Nations: Falling in love. Part 1.
You’ll never argue yourself into someone’s heart. Intellectual arguments alone have rarely proven to be compelling communication strategy. Relying on them can be a complacent and (dare I say) lazy and ineffective tactic. Now more than ever, you must create … Continue reading
Building Brands and Brand Nations: Becoming Believable. Part 2
The first part of this series is about the importance of your customer’s beliefs. This second part of the series discusses the role of belief in building brand nations. Building brands is about creating belief and meaning. Building brands is … Continue reading