Monthly Archives: August 2011

Building Brands and Brand Nations. Demystifying SEO, Part 1.

At first glance, the mysteries of Search Engine Optimization (SEO) seem insurmountable—so much so that it’s proven a gold mine for those who choose to call themselves social media consultants. But there’s an easy way to think about SEO. Search … Continue reading

Posted in brand identity, brand strategy, Building Brands and Brand Nations., digital design, Small Business. Big Business. Your Business., Social Media, web design | Leave a comment

Places that inspire. Trapper’s Lodge and it’s stony inhabitants.

Beginning in 1951, John Ehn created haunting pioneer portraits for his Old Trapper’s Lodge that once stood near the old Burbank airport. John Ehn’s cement and paint pioneers are politically incorrect, sometimes violent, always full of wit and more than a little … Continue reading

Posted in creative thinking, photo blog, places that inspire | Comments Off

Building Brands and Brand Nations. What’s your first sentence?

Has there ever been a book you couldn’t put down? It’s a great transformative moment when a story captures our imagination so much so that we willingly allow ourselves to be taken on a grand, new adventure. We become invested. … Continue reading

Posted in book review, brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, ideas that inspire | Leave a comment

Building Brand Nations with Social Media. Principle #2.

“When I saw this, I thought of you.” I try to use this phrase as a guide when I’m creating social media posts. If I can honestly preface my post with this phrase, I feel I just might have created … Continue reading

Posted in brand identity, brand strategy, Building Brands and Brand Nations., digital design, Small Business. Big Business. Your Business., Social Media, web design | Leave a comment