Category Archives: Small Business. Big Business. Your Business.

Places that Inspire. Dirty Frank’s.

Posted on January 12, 2012 by jfmiller

Dirty Frank’s Bar is a great place to stumble into. You’ll find it on Pine and 13th, near Broad Street in Philadelphia. It’s one of those friendly and unpretentious places, like your favorite neighborhood bar right next door. Dirty Frank’s Bar, 347 Pine Street, … Continue reading →

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Places that Inspire. Clifton’s Cafeteria.

Posted on December 24, 2011 by jfmiller

On Broadway between West 6th and 7th Streets is a 1935 Downtown L.A. landmark, Clifton’s Cafeteria, where “none were ever turned away, [and] during one 90-day period, 10,000 ate free”. Clifford Clinton created his forest oasis during the Great Depression … Continue reading →

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Building Brands and Brand Nations. Being a part of something.

Posted on December 6, 2011 by jfmiller

Does your brand feel like it’s something your customers want to become a part of? Does your brand mean something to them? Does your brand stand for something they can believe in? Thousands of Green Bay Packer fans became a … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, design, digital design, ideas that inspire, Small Business. Big Business. Your Business., Social Media, web design | 1 Comment

Building Brands and Brand Nations: Catching on.

Posted on September 28, 2011 by jfmiller

True. It’s a little hard to feel sorry for the freakishly beautiful. It brings to mind the 30 Rock episode when Jon Hamm—Liz Lemon’s (Tina Fey) boyfriend—doesn’t understand that the average looking aren’t treated the same as the abnormally beautiful. … Continue reading →

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Building Brand Nations with Social Media. Principle #3

Posted on September 18, 2011 by jfmiller

Make your blog social. Sharing, conversation and creating community. That’s what meaningful Social Media is about. When you provide fresh content, invite commentary and create conversation, your blog becomes social and your value to your community increases Making your blog social is … Continue reading →

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Building Brands and Brand Nations. Demystifying SEO, Part 2.

Posted on September 15, 2011 by jfmiller

Google is constantly refining its’ search algorithms to help users find valuable content. Along with Google, the popular WordPress web site architecture and SEO plug-ins are helping search engines recognize relevant information and allowing users to create SEO-friendly content within their blog … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., digital design, Small Business. Big Business. Your Business., Social Media, web design | Leave a comment

Building Brands and Brand Nations. Demystifying SEO, Part 1.

Posted on August 15, 2011 by jfmiller

At first glance, the mysteries of Search Engine Optimization (SEO) seem insurmountable—so much so that it’s proven a gold mine for those who choose to call themselves social media consultants. But there’s an easy way to think about SEO. Search … Continue reading →

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Building Brand Nations with Social Media. Principle #2.

Posted on August 1, 2011 by jfmiller

“When I saw this, I thought of you.” I try to use this phrase as a guide when I’m creating social media posts. If I can honestly preface my post with this phrase, I feel I just might have created … Continue reading →

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Building Brand Nations with Social Media. Principle #1.

Posted on July 15, 2011 by jfmiller

Sharing is good. That’s it. I’ve tipped my hand. Sharing is good. It’s the basic principle of social media. And it’s a powerful one. It’s the best way to think about the daunting topic of social media—a topic that some … Continue reading →

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Building Brands and Brand Nations: Falling in love. Part 1.

Posted on June 17, 2011 by jfmiller

You’ll never argue yourself into someone’s heart. Intellectual arguments alone have rarely proven to be compelling communication strategy. Relying on them can be a complacent and (dare I say) lazy and ineffective tactic. Now more than ever, you must create … Continue reading →

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