Building Brand Nations with Social Media. Principle #1.

Sharing is good.

That’s it. I’ve tipped my hand. Sharing is good. It’s the basic principle of social media. And it’s a powerful one.

It’s the best way to think about the daunting topic of social media—a topic that some make more complicated than it needs to be.

There’s no voodoo or snake oil here, though I wish no ill will to those who mystify social media with customized SEO services, “tweet-ups”, and charge a premium for consultation services.

When it’s done well, social media is selfless and generous. It’s about helping people be their best, whether it’s guiding friends to an interesting story, or a new idea in a TED talk or launching a dream project with Kickstarter.

After all is said and done, it’s all based on the principle of sharing.

And sharing is good.

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