Category Archives: brand strategy

Ideas That Inspire: Paul Rand on Singular Solutions.

Paul Rand’s essay on “The Politics of Design”. In this excerpt, Rand explains why presenting many solutions to a problem leads to waste and confusion. Graphic designer Paul Rand created classic logos and striking book covers during his career. Steve Jobs talked about working with Paul Rand in 1993. … Continue reading

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Building Brands and Brand Nations. Being a part of something.

Does your brand feel like it’s something your customers want to become a part of? Does your brand mean something to them? Does your brand stand for something they can believe in? Thousands of Green Bay Packer fans became a … Continue reading

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Building Brands and Brand Nations: Catching on.

True. It’s a little hard to feel sorry for the freakishly beautiful. It brings to mind the 30 Rock episode when Jon Hamm—Liz Lemon’s (Tina Fey) boyfriend—doesn’t understand that the average looking aren’t treated the same as the abnormally beautiful. … Continue reading

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Building Brand Nations with Social Media. Principle #3

Make your blog social. Sharing, conversation and creating community. That’s what meaningful Social Media is about. When you provide fresh content, invite commentary and create conversation, your blog becomes social and your value to your community increases Making your blog social is … Continue reading

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Building Brands and Brand Nations. Demystifying SEO, Part 2.

Google is constantly refining its’ search algorithms to help users find valuable content. Along with Google, the popular WordPress web site architecture and SEO plug-ins are helping search engines recognize relevant information and allowing users to create SEO-friendly content within their blog … Continue reading

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Building Brands and Brand Nations. Demystifying SEO, Part 1.

At first glance, the mysteries of Search Engine Optimization (SEO) seem insurmountable—so much so that it’s proven a gold mine for those who choose to call themselves social media consultants. But there’s an easy way to think about SEO. Search … Continue reading

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Building Brands and Brand Nations. What’s your first sentence?

Has there ever been a book you couldn’t put down? It’s a great transformative moment when a story captures our imagination so much so that we willingly allow ourselves to be taken on a grand, new adventure. We become invested. … Continue reading

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Building Brand Nations with Social Media. Principle #2.

“When I saw this, I thought of you.” I try to use this phrase as a guide when I’m creating social media posts. If I can honestly preface my post with this phrase, I feel I just might have created … Continue reading

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Building Brand Nations with Social Media. Principle #1.

Sharing is good. That’s it. I’ve tipped my hand. Sharing is good. It’s the basic principle of social media. And it’s a powerful one. It’s the best way to think about the daunting topic of social media—a topic that some … Continue reading

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Building Brands and Brand Nations: Falling in love. Part 1.

You’ll never argue yourself into someone’s heart. Intellectual arguments alone have rarely proven to be compelling communication strategy. Relying on them can be a complacent and (dare I say) lazy and ineffective tactic. Now more than ever, you must create … Continue reading

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