Building Brand Nations with Social Media. Principle #3

Make your blog social.
Sharing, conversation and creating community. That’s what meaningful Social Media is about. When you provide fresh content, invite commentary and create conversation, your blog becomes social and your value to your community increases

Making your blog social is easy. Just remember to include content that encourages discussion, comments and sharing. Make your blog post provocative. Offer insights that allow your viewer to think about the topic in interesting ways. Alert viewers to your blog posts through your Facebook, LinkedIn and Twitter accounts.

Doing these things will encourage dialog, interaction and comments. In turn, you’ll increase traffic to your web site, your blog, Twitter, LinkedIn, YouTube, and Facebook accounts.

By making your blog social, you’ll create community, improve your SEO—and build your brand nation.

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