Category Archives: book review

Ideas that inspire. Millennials Remake America

Judy Woodruff of PBS News Hour recently interviewed the authors of the new book, “Millennial Momentum: How a New Generation Is Remaking America”. They report Millennials—95 million born between 1982 and 2003—are the largest generation in American history. They’re the … Continue reading

Posted in book review, creative thinking, critical thinking, ideas that inspire, trends | 2 Comments

Building Brands and Brand Nations. What’s your first sentence?

Has there ever been a book you couldn’t put down? It’s a great transformative moment when a story captures our imagination so much so that we willingly allow ourselves to be taken on a grand, new adventure. We become invested. … Continue reading

Posted in book review, brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, ideas that inspire | Leave a comment