Author Archives: jfmiller

Building Brands and Brand Nations: What is a brand nation?

Posted on March 2, 2011 by jfmiller

Nike, Coke, BMW, Apple all have legions of followers. Addidas, Pepsi, Lexus, and Dell do too, but there’s a difference. Any one of us can readily recall what the first group of brands mean to their loyalists. The second group are … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., digital design, Small Business. Big Business. Your Business., web design | Leave a comment

Building Brands and Brand Nations: A Series. What is a brand?

Posted on February 10, 2011 by jfmiller

Why do we talk about branding so much? What does it really mean for your business? Your brand is not simply a logo. Or a name. Or a web site. Your brand is an entire identity. Simply put, your brand … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, ideas that inspire, Small Business. Big Business. Your Business. | Leave a comment