Category Archives: creative thinking

Building Brands and Brand Nations. What’s your first sentence?

Posted on August 3, 2011 by jfmiller

Has there ever been a book you couldn’t put down? It’s a great transformative moment when a story captures our imagination so much so that we willingly allow ourselves to be taken on a grand, new adventure. We become invested. … Continue reading →

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Building Brands and Brand Nations: Becoming Believable. Part 2

Posted on June 12, 2011 by jfmiller

The first part of this series is about the importance of your customer’s beliefs. This second part of the series discusses the role of belief in building brand nations. Building brands is about creating belief and meaning. Building brands is … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, Small Business. Big Business. Your Business. | 1 Comment

Building Brands and Brand Nations: Becoming Believable. Part 1

Posted on May 12, 2011 by jfmiller

Belief systems are among our strongest motivators. For each of us, our beliefs are at the very core of our being. We are invested in them. And regardless of how flawed in logic, “It is these beliefs for which we … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, Small Business. Big Business. Your Business. | 1 Comment

Places that inspire: Exploring Frank Lloyd Wright in Marin, Part 2

Posted on April 14, 2011 by jfmiller

As promised, here’s Part 2—a sampling of my photo exploration of Frank Lloyd Wright’s last commission and his only civic building—the Marin County Civic Center. Check out Part 1 if you missed it—complete with photos of the Wright models on … Continue reading →

Posted in architecture, creative thinking, photo blog, places that inspire | 2 Comments

Places that inspire: Exploring Frank Lloyd Wright in Marin, Part 1

Posted on March 11, 2011 by jfmiller

If you’ve ever crossed the Golden Gate Bridge on your way north, chances are you’ve passed by. On a good traffic day it’s less than half an hour away on Highway 101. It’s the Marin County Civic Center, a sprawling, … Continue reading →

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Building Brands and Brand Nations: A Series. What is a brand?

Posted on February 10, 2011 by jfmiller

Why do we talk about branding so much? What does it really mean for your business? Your brand is not simply a logo. Or a name. Or a web site. Your brand is an entire identity. Simply put, your brand … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, ideas that inspire, Small Business. Big Business. Your Business. | Leave a comment