Who are we to believe about Search Engine Optimization (SEO) and page rank?
Below is a link to an article that really explains the nuts and bolts of search and does a very good job of demystifying Google logic and its’ algorithms. It also tells the story of being blacklisted by Google for black hat-like SEO methods.
Six SEO Sins That Will Put You On Google’s Naughty List. by Jon Morrow.
First published on March 20, 2013, this guide still applies to Google’s most recent algorithm and biggest change in years—Hummingbird.
And the 218 Comments certainly tend to bear the information out.
After going through a lot of don’ts, the very end the article says everything we’ve been hearing for years — it’s all about creating valuable content:
“The Truth about How Google Works:
It’s evolving. All the time.
Every day, they tweak their algorithms to filter out spammers. Every year or two, they also roll out major updates that cause huge shifts in search engine rankings for nearly everyone on the web. …
(plus, more importantly … )
If you know nothing about SEO, and you’re doing nothing more than publishing awesome content and building relationships with your readers, you’re probably safe. In fact, that’s a good mindset for all bloggers, in my opinion. At least in the beginning.
Instead of trying to figure out how to manipulate the Google algorithm for better rankings, just create content that deserves to be on the first page, promote the hell out of it, and wait for Google to catch up. Their goal, after all, is to move the best stuff to the top of the pile.
In that respect, the real, supersecret, behind-the-scenes strategy for getting your blog ranked on the first page of Google doesn’t have anything to do with link pyramids or keyword density or any of the rest of that complicated nonsense. It’s just three simple steps:
- Create jaw-dropping content
- Get influencers talking about it
- Wait for Google to catch up
Maybe, but it’s exactly what Google wants you to do. So why do anything else?”