Category Archives: Building Brands and Brand Nations.

Building Brands and Brand Nations: Falling in love. Part 1.

Posted on June 17, 2011 by jfmiller

You’ll never argue yourself into someone’s heart. Intellectual arguments alone have rarely proven to be compelling communication strategy. Relying on them can be a complacent and (dare I say) lazy and ineffective tactic. Now more than ever, you must create … Continue reading →

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Building Brands and Brand Nations: Becoming Believable. Part 2

Posted on June 12, 2011 by jfmiller

The first part of this series is about the importance of your customer’s beliefs. This second part of the series discusses the role of belief in building brand nations. Building brands is about creating belief and meaning. Building brands is … Continue reading →

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Building Brands and Brand Nations: Becoming Believable. Part 1

Posted on May 12, 2011 by jfmiller

Belief systems are among our strongest motivators. For each of us, our beliefs are at the very core of our being. We are invested in them. And regardless of how flawed in logic, “It is these beliefs for which we … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, Small Business. Big Business. Your Business. | 1 Comment

Building Brands and Brand Nations: What is a brand nation?

Posted on March 2, 2011 by jfmiller

Nike, Coke, BMW, Apple all have legions of followers. Addidas, Pepsi, Lexus, and Dell do too, but there’s a difference. Any one of us can readily recall what the first group of brands mean to their loyalists. The second group are … Continue reading →

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Building Brands and Brand Nations: A Series. What is a brand?

Posted on February 10, 2011 by jfmiller

Why do we talk about branding so much? What does it really mean for your business? Your brand is not simply a logo. Or a name. Or a web site. Your brand is an entire identity. Simply put, your brand … Continue reading →

Posted in brand identity, brand strategy, Building Brands and Brand Nations., creative thinking, ideas that inspire, Small Business. Big Business. Your Business. | Leave a comment